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The Pursuit of Simplicity
In the wild, an animal’s diet was simple, consisting primarily of the prey they hunted. But finding a simple yet complete food for your domesticated canine or feline shouldn’t be a challenging hunt.
That’s why we created Taste of the Wild PREY limited ingredient diets: a simplified approach to pet food based on the native diets of dogs and cats.

Each PREY recipe features:
  • 4 key ingredients or less
  • 80 million CFU/lb probiotics, guaranteed
  • Zero grains
  • No artificial colors, flavors or preservatives added
  • Non-GMO ingredients*

For nearly unlimited reasons!
PREY family of pet food flavors
Why Choose Limited Ingredient?
You care about the quality of the food you and your family eat, and simply want what’s best for your four-legged family members. Or maybe you follow a simple, clean-eating lifestyle and it’s important to you that your BFF (best friend fur-ever) eat a pet food that’s transparent about its ingredients. Or perhaps your pet has a finicky digestive system or often-itchy skin so you need an affordable, complete and balanced pet food made from a limited number of ingredients. Whatever your reason may be for paying close attention to your pet’s nutrition — and the ingredients in your pet’s food — a limited ingredient diet such as Taste of the Wild PREY™ Limited Ingredient Diets may be just what your pet needs.
What is a limited ingredient diet? Limited ingredient diets are just what their name suggests: Pet foods made with a minimum number of ingredients that provide complete and balanced nutrition. But because there’s no regulatory definition for “limited ingredient” diet, you’ll find dog and cat foods made with widely varying numbers of ingredients being promoted as limited ingredient diets. You should also know that “limited ingredient diet” may be defined differently by veterinarians, nutritionists and pet food companies. Limited ingredient diets started as elimination diets intended to help veterinarians diagnose allergies and other adverse reactions to pet food ingredients. They were often homemade pet foods containing only one protein and maybe one carbohydrate ingredient — to which the pet had never been previously exposed — and were not meant to be nutritionally complete. Once the cause of the adverse food reaction was determined, the pet was transitioned to a commercial food that didn’t contain the offending ingredient. Because making a homemade elimination diet wasn’t feasible or affordable for some pet owners, commercial veterinary therapeutic diets that contained a single novel protein ingredient and a single carbohydrate were developed. Consumer demand for commercial “hypoallergenic” or novel ingredient pet foods has since transformed veterinary elimination diets into limited ingredient diets. Some companies’ limited ingredient formulas are still made with one novel protein — such as trout, rabbit, venison, duck or hydrolyzed salmon — and one uncommon carbohydrate ingredient, such as lentils, green peas or sweet potatoes. At the time, these protein sources were not commonly used in pet foods and were not associated with adverse food reactions. Still, pet parents wanted more — more choices at prices lower than veterinary therapeutic diets — so the industry answered with a variety of over-the-counter options. Some limited ingredient foods are made from fewer ingredients compared to their manufacturers’ standard kibble formulas. However, some companies now offer foods made from very simple recipes of three to 10 ingredients — plus vitamins and minerals — such as Taste of the Wild PREY dog and cat foods. Why feed a limited ingredient pet food? One of the most important ways we care for our pets is by what and how we feed them. Like us, the food our pets eat directly affects their overall health. Also like us, our pets can experience chronic digestive system and/or skin issues. If your canine or feline companion experiences adverse food reactions or has significant environmental allergies, they may benefit from a limited ingredient food. For pets whose pet parents
practice clean eating or eating simply Some pet parents want to feed their dogs or cats a limited ingredient diet because they want to avoid certain ingredients that are used in making pet foods. While a truly “clean” diet may mean you make your pet’s food from ingredients that you source yourself, many pet parents may not be able to sustain that level of commitment. A pet food such as Taste of the Wild PREY lets your pet eat a simpler and cleaner diet that’s nutritionally complete and balanced. For pets that experience adverse food reactions Our canine and feline companions can react negatively to certain foods or food ingredients, just like people do. These adverse food reactions may be caused by dietary indiscretion, food allergies or food intolerances. Feeding a limited ingredient diet that is made from fewer, carefully selected ingredients may be less likely to trigger a reaction. And if a reaction occurs, the short list of ingredients makes it easier to identify the potential problem. In cases of digestive system or skin issues, don’t forget to work with your veterinarian. While a limited ingredient diet may help your furry friend, there could also be an underlying health concern that’s causing the symptoms. For pets that have significant environmental allergies Even if your dog or cat doesn’t have a food allergy or intolerance but suffers from environmental allergies, they may benefit from eating a high-quality limited ingredient diet such as Taste of the Wild PREY. That’s because limiting the number of different proteins to which your pet is exposed can help lower your pet’s overall exposure to allergens and decrease stress on your pet’s immune system. (About 70 percent of your pet’s immune system is connected to the intestines!) Feeding a limited ingredient pet food that features probiotics — live, beneficial bacteria — can positively affect the part of the immune system associated with the gastrointestinal tract and decrease growth of “undesirable” bacteria.

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